An opportunity to join our growing team has become available and we are currently seeking an experience Senior Content Creator.
Job Description:As a Senior Content Strategist at Wesgar, you’ll shape our brand’s voice and messaging, leading content strategy to support business goals, enhance brand reputation, and engage our audience. The ideal candidate is a skilled storyteller with expertise in B2B content, SEO, and social media.
Key Responsibilities:
- Develop and execute a comprehensive content strategy aligned with Wesgar’s business objectives, target audiences, and marketing goals.
- Oversee the creation of compelling, SEO-optimized content for various platforms, including web pages, blogs, social media, case studies, and technical documentation.
- Plan, create, and manage email campaigns to nurture leads, engage customers, and support marketing initiatives.
- Collaborate with subject matter experts and cross-functional teams to produce thought leadership content that showcases our expertise and differentiates our services.
- Manage social media strategy, including content creation, scheduling, engagement, and performance tracking across platforms like LinkedIn, Facebook, and Instagram.
- Leverage data-driven insights to optimize content for search engines, improve organic reach, and refine strategies based on campaign performance.
- Ensure all content aligns with Wesgar’s brand voice, style guidelines, and industry standards while meeting deadlines and approval processes.
- Proficient in Adobe Photoshop and InDesign
Qualifications:
Experience:
- 8+ years in content strategy, writing, or marketing, preferably in B2B.
- Proven success in creating and executing content strategies.
- Familiar with SEO best practices and tools (Google Analytics, SEMrush).
- Comfortable with basic photo editing and brochure/layout development
- Experienced in managing social media accounts and content.
Skills & Competencies:
- Exceptional writing, editing, and proofreading skills.
- Proficient in CMS platforms like WordPress.
- Strong project management and organizational abilities.
- Skilled in analyzing campaign data.
- Effective collaborator and relationship manager.
Education:
- Bachelor’s degree in Marketing, Communications, Journalism, or equivalent.
Preferred Qualifications:
- Proficient in marketing automation tools (HubSpot, Salesforce) email marketing, and social media .
- Familiarity with manufacturing processes and industry challenges is a plus.
LOCATION
Port Coquitlam, British Columbia
